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Monday, April 24, 2006 

WEB: Purchased content about Lufthansa and American Airlines


I now have two of the custom written stories that I mentioned.

The stories are:

- Lufthansa Airlines: Flying High after 80 Years
- American Airlines - a brief history

The Lufthansa piece cost $7.50 for 250 words. That's $0.03 per word.

The American Airlines piece cost $5 for 400 words. That's $0.0125 per word.

So the American Airlines article is a lot cheaper. However, what I need to assess is the quality of these stories. This quality is in terms of SEO and reader interest.

The American Airlines story is just a brief history and it feels as though English is not the author's first language.

The Lufthansa piece contains more information, and I like the way the author has mentioned other airlines, the STAR alliance, and customer service.

However, I feel that this difference was due to the briefs I gave the authors. I asked the American Airlines author for an article about American Airlines. No specific requirements were set. I asked the Lufthansa author for customer service information, and he delivered the goods.

So moving forwards, before ordering more articles I should make a list of content requirements. These will probably include:

- comparison's with other airlines
- customer service
- comfort (e.g. chair width, in flight entertainment)
- special deals.

Some readers may feel that paying $5 for a few hundred words is expensive, especially when you can get a good novel for that price. However, I don't feel the price is too bad if the time taken to write these stories is taken into account. I think the authors are probably based somewhere like India where $5 can treat the family to a good curry.

Paypal balance is at $572. I'm thinking of buying a load of one way links as my Poker software sales have dropped. Have not even sold one copy of Texas Calculatem this month! And that means that Juicy Juice's orphan kids will not get fed.


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